Napapijri's 'Out of Nowhere' Campaign Creates Its Own Space

 - Mar 7, 2018
References: napapijri & wwd
Fashion label Napapijri creates its own space with its newest Out of Nowhere campaign. This fashion campaign aims to defy of-the-moment styles and cultural provenance to bring the label to a place of modernity -- embodying youthful concepts, diversity and confidence. Napapijri takes a progressive approach with a global mindset. This concept was conjured up by Virtue, a London-based creative agency and shot in the Sierra Nevada desert in Spain by Alex de Mora.

The Out of Nowhere campaign gives off a feeling of ambiguity, leaving room for people to explore and find their own sense of adventure. The garments have an overall muted tone, but stand out in contrast to the desert backdrop setting. The styling remains gender-less and the casting is diverse to embody the label's progressive message.

Image Credit: Alex de Mora