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Ornate Organic Cosmetic Branding

The ESSENSUAL Organic Body Lotions is Conceptually Enriching

— April 7, 2017 — Fashion
Designed by Venise Lee, the ESSENSUAL Organic Body Lotions are a conceptual lineup of moisturizers that highlight the use of natural ingredients in order to convey freshness and versatility to the consumer.

The cosmetic industry has experienced somewhat of a backlash in recent years as many consumers turn to at-home preparations and natural options on the market as a rebellion against chemical ingredients. This is bringing about a shift in the market that sees many major labels bringing out more natural options that are free of synthetic and processed ingredients.

The ESSENSUAL Organic Body Lotions highlight a very bold branding aesthetic that puts ingredients and chromatic pops on display in order to convey freshness, fun and quality to the discerning consumer shopper.
Trend Themes
1. Natural Cosmetic Formulations - As consumers turn to natural options, the cosmetic industry has the opportunity to develop and market more products with organic ingredients and free of synthetic and processed components.
2. Bold and Chromatic Branding - Cosmetic brands can shift towards more bold and chromatic branding to convey freshness, fun, and quality to consumers, as seen in the ESSENSUAL Organic Body Lotions.
3. At-home Preparations - As more consumers turn to at-home preparations, businesses can tap into this trend to offer DIY cosmetic kits with natural ingredients and instructions.
Industry Implications
1. Natural Cosmetics - Companies within the natural cosmetics industry have the opportunity to innovate their product offerings and become market leaders in response to the current trend of natural options.
2. Packaging Design - Design firms specializing in cosmetic packaging can take inspiration from bold and chromatic branding to create unique and eye-catching packaging for various beauty products.
3. At-home Beauty Kits - Entrepreneurs can capitalize on the trend of at-home preparations and provide consumers with DIY cosmetic kits that contain natural ingredients and instructions for personalized formulations.
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