Designed by Venise Lee, the ESSENSUAL Organic Body Lotions are a conceptual lineup of moisturizers that highlight the use of natural ingredients in order to convey freshness and versatility to the consumer.
The cosmetic industry has experienced somewhat of a backlash in recent years as many consumers turn to at-home preparations and natural options on the market as a rebellion against chemical ingredients. This is bringing about a shift in the market that sees many major labels bringing out more natural options that are free of synthetic and processed ingredients.
The ESSENSUAL Organic Body Lotions highlight a very bold branding aesthetic that puts ingredients and chromatic pops on display in order to convey freshness, fun and quality to the discerning consumer shopper.
Why This Trend Is Growing
- Natural Cosmetic Formulations
- As consumers turn to natural options, the cosmetic industry has the opportunity to develop and market more products with organic ingredients and free of synthetic and processed components.
- Bold and Chromatic Branding
- Cosmetic brands can shift towards more bold and chromatic branding to convey freshness, fun, and quality to consumers, as seen in the ESSENSUAL Organic Body Lotions.
- At-home Preparations
- As more consumers turn to at-home preparations, businesses can tap into this trend to offer DIY cosmetic kits with natural ingredients and instructions.
Industries Being Reshaped
- Natural Cosmetics
- Companies within the natural cosmetics industry have the opportunity to innovate their product offerings and become market leaders in response to the current trend of natural options.
- Packaging Design
- Design firms specializing in cosmetic packaging can take inspiration from bold and chromatic branding to create unique and eye-catching packaging for various beauty products.
- At-home Beauty Kits
- Entrepreneurs can capitalize on the trend of at-home preparations and provide consumers with DIY cosmetic kits that contain natural ingredients and instructions for personalized formulations.
