Starbucks Reserve locations in Seattle, New York and Chicago are refreshing their menus for spring and martini lovers will be pleased to find a spirit-free Orange Spice Espresso Martini on offer. This espresso martini originally made its debut this past January and it pairs the richness and depth of Starbucks Reserve Espresso with Spiritless Kentucky 74 Spiced—a distilled non-alcoholic cinnamon whiskey—vanilla syrup, Scrappy’s Orange Bitters and dried orange wheel to garnish.
This isn't the first time Starbucks Reserve has added a martini to its menu. Previously, Starbucks introduced the Peppermint Mocha Espresso Martini and the Pumpkin Spice Espresso Martini, both exclusive Starbucks Reserve treats for the fall and winter seasons. The all-new Orange Spice Espresso Martini sets itself apart as something delicious to sip heading into spring.
Why This Trend Is Growing
- Spirit-free Espresso Martinis
- Innovative non-alcoholic espresso martini offerings are expanding in popular coffee chains.
- Exclusive Seasonal Espresso Martinis
- Creating seasonal espresso martini variations can drive consumer engagement and loyalty.
- Martini Menu Expansion
- Diversifying martini menus with unique flavors can attract new customer segments.
Industries Being Reshaped
- Coffee Shop & Cafe
- Coffee shops and cafes can leverage the trend of non-alcoholic espresso martinis to cater to a wider audience.
- Alcohol Alternatives
- The emergence of non-alcoholic spirits like the Kentucky 74 Spiced offers opportunities for creating innovative mocktail experiences.
- Hospitality & Beverage Services
- The hospitality sector can introduce exclusive seasonal martini offerings to enhance the overall customer experience and drive sales.
