The OPPO Bubble is a magnetic secondary smartphone display engineered with modularity in mind to help users shift its functionality according to needs or preferences.
The device is engineered with a compact design that has a circular AMOLED touchscreen that can be set to display wallpapers, photos and videos when not being directly used. The screen can spring to life as a selfie camera when taking photos to offer a preview of the snapshot or video. The screen can also be removed from the rear of the smartphone and placed into a hanging keychain case to transform it into an interactive accessory.
The OPPO Bubble will offer compatibility with a range of the brand's smartphones with additional ones expected to receive support at a later date. The accessory is priced at 499 yuan (~$75).
Image Credit: OPPO
Key Themes Behind This Trend
- Modular Magnetic Accessories
- Magnetic snap-on modules enable smartphones to gain removable functions and form factors, creating scope for swappable hardware ecosystems.
- Wearable Display Accessories
- A move toward pocketable, attachable screens transforms single-device interfaces into multi-surface experiences for notifications and media previewing.
- Personalizable Selfie Hardware
- User-customizable selfie peripherals that double as lifestyle accessories blur the line between camera tools and fashion items.
Where This Applies
- Consumer Smartphones
- Phone makers can be disrupted by ecosystems that sell hardware add-ons as recurring revenue streams and extend device lifecycles through modular upgrades.
- Mobile Photography Accessories
- Accessory brands stand to be reshaped by hybrid products that combine imaging functionality with everyday carry objects like keychains and wearables.
- Iot Wearables
- Wearable tech suppliers may find opportunities in creating interoperable magnetic displays that serve both notification hubs and standalone interactive devices.
