Opening Ceremony and Columbia joined forces to offer consumers a collaboration that brought together the best aspects from both brands, presenting consumers with a vibrant yet practical line of outerwear that's complete with designer streetwear touches.
Standouts from the unique collaboration include a gorgeous hiking boot that's topped with soft pink accents, making for a more elegant footwear option that still presents the wearer with the same protective necessities. Meanwhile, one of the most practical pieces is the packable anorak, which can be thrown into a backpack to offer a space-saving solution.
The eight-piece line is available online, and in select Columbia stores -- one in Portland, and one in Chicago.
Image Credit: Opening Ceremony
Key Themes Behind This Trend
- Designer Hiking Gear
- Opportunity for designers to create high-fashion, practical hiking gear.
- Collaborative Fashion
- Potential for brands to collaborate and merge design aesthetics to create unique fashion offerings.
- Packable Outerwear
- Opportunity to design outerwear that is both functional and easily packable for travel.
Where This Applies
- Fashion
- Fashion industry can explore designer collaborations and outdoor-inspired collections.
- Outdoor Gear
- Outdoor gear industry can incorporate high-fashion elements into practical hiking gear.
- Retail
- Retail industry can leverage the popularity of designer collaborations to attract customers.
