Converse has always been the brand to do things differently and its Open Studio event isn't just an example of it, but an opportunity to cultivate it. The art making process varies from artist to artist and project to project, but it's usually a solitary experience. Open Studio is putting people that may not know much about the process or be apart of it right in contact with artists themselves.
There's something to be said about collaborative and interactive art exhibits. The magic that can be made by adding other people to the process is something special. The Open Studio wouldn't be a Converse event without the artists taking their talents to the shoes, so there's a lot of that going on as well.