The OOO app from Brooklyn-based studio 'This Also' is a fun and goofy way to share simple, homemade music videos with one's friends. The app gives users intuitive control over their smartphone camera zooms, letting them create videos that take advantage of that feature.
A tastefully apportioned use of zoom can be a dramatic — and often hilarious — piece of cinematography, regardless of whether that footage is being taken with a professional camera or a smartphone. The OOO app uses iOS Force Touch or a slider to let users control the degree and speed of their zooming, providing a surprisingly versatile source of creativity.
The app also comes with a set of tracks that were written by the This Also team, and those songs can be played in the background to enhance the scene.