The OOO app from Brooklyn-based studio 'This Also' is a fun and goofy way to share simple, homemade music videos with one's friends. The app gives users intuitive control over their smartphone camera zooms, letting them create videos that take advantage of that feature.
A tastefully apportioned use of zoom can be a dramatic — and often hilarious — piece of cinematography, regardless of whether that footage is being taken with a professional camera or a smartphone. The OOO app uses iOS Force Touch or a slider to let users control the degree and speed of their zooming, providing a surprisingly versatile source of creativity.
The app also comes with a set of tracks that were written by the This Also team, and those songs can be played in the background to enhance the scene.
Why This Trend Is Growing
- Zooming Cinematography
- The OOO app highlights the creative potential of zooming techniques in cinematography, opening up opportunities for innovative storytelling and visual effects.
- User-controlled Camera Zoom
- The intuitive control over smartphone camera zoom offered by the OOO app presents opportunities for user-generated content and personalized visual experiences.
- Homemade Music Videos
- The OOO app taps into the trend of creating and sharing homemade music videos, providing a simple interface for users to express their creativity and share their creations.
Industries Being Reshaped
- Video Production
- The OOO app's focus on zooming cinematography presents disruptive innovation opportunities for video production companies looking to incorporate unique visual techniques in their projects.
- Mobile App Development
- Developing apps with user-controlled camera zoom functionality similar to the OOO app can create disruptive possibilities for mobile app developers, especially in the realm of visual storytelling.
- Social Media
- The trend of homemade music videos and the OOO app's easy-to-use interface make it a potential tool for social media platforms to tap into user-generated creative content and boost user engagement.
