The Onward Collection by Holly Hunt is a nine-piece furniture series that marks a new design direction for the American luxury interiors brand. The Onward Collection by Holly Hunt was developed by design director Chris Eitel with executive creative director Jo Annah Kornak, combining sculptural forms, vibrant finishes, and solid wood elements across seating and occasional tables. The pieces feature bold proportions and luminous lacquer colors that bring a more playful, expressive character to the brand’s traditionally restrained aesthetic.
Key designs include the Isley Sofa with a sculpted wood base and tight upholstery, the Selina Slipper Chair with curved lines and carved wood framing, and the Lucius Console clad in distinctive ring-cut veneer. Other pieces such as the Dent Cabinet and Yoel Stool incorporate patterned surfaces and glossy finishes that emphasize texture and color.
Image Credit: Holly Hunt
What Makes This Trend Stand Out
- Sculptural Furniture Forms
- A move toward furniture treated as standalone sculptural objects that redefines spatial focal points and expands demand for design-driven seating and tables.
- Vibrant Lacquer Finishes
- Color-forward, high-gloss lacquer surfaces that emphasize expressive palettes and create new expectations for durable, showroom-ready color applications.
- Mixed Wood and Patterned Surfaces
- Combining carved wood framing, ring-cut veneers, and patterned textures that elevates material storytelling and invites innovative joinery and surface technologies.
Sectors Adopting This
- High-end Residential Interiors
- Growing homeowner appetite for playful yet refined pieces that blurs the line between art and furniture and increases willingness to invest in bespoke commissions.
- Boutique Hospitality Design
- Hotels and restaurants seeking memorable, Instagram-friendly furnishings that prioritize bold silhouettes and punchy color schemes to differentiate guest experiences.
- Premium Furniture Manufacturing
- Demand for complex finishes and carved components that pressures production toward flexible small-batch methods and advanced finishing workflows.
