The Sill's online workshop series includes both free and paid tutorials -- priced at $10 per ticket on average -- that take participants through key topics like plants 101, plant care, the art of potting and more.
The Sill's "mission is to make the experience of discovering the perfect potted plants as wonderful as the plants themselves" and is dedicated in "offering products and services that fit with your personal style, your lifestyle, and your budget."
In light of the COVID-19 pandemic, the retailer's online workshops were launched in place of its popular in-store events. As a result of social distancing measures and a pause of in-person events, many businesses are taking branded workshops online and are finding value in virtual marketing thanks to its safe and cost-effective model.
What Makes This Trend Stand Out
- Virtual Workshops
- Retailers are taking branded workshops online and finding value in virtual marketing, creating opportunities for virtual event platforms and tools.
- Indoor Gardening
- The popularity of plant-themed workshops suggests a growing interest in indoor gardening, providing opportunities for plant retailers, gardening tools and accessories manufacturers.
- Personalized Home Decor
- The Sill's mission of offering products and services that fit personal style and budget suggests an opportunity for personalized home decor solutions for retailers and e-commerce companies.
Sectors Adopting This
- Virtual Event Platforms
- The increasing demand for virtual workshops presents an opportunity for virtual event platforms and tools to provide a safe and cost-effective marketing solution for businesses.
- Plant Retailers
- The growing interest in indoor gardening and plant care workshops presents an opportunity for plant retailers to expand their product offerings and services.
- Home Decor
- The focus on offering personalized products and services in home decor suggests an opportunity for retailers and e-commerce companies to provide personalized home decor solutions.
