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Researchers Dissect Online vs In-Store Shopping Patterns

 - Dec 10, 2012
Online vs in-store shopping is an ongoing debate as to which one is more effective but as technology advances, more businesses are trying to expand their Internet presence via online shopping.

Though some people still find it a little scary to shop on the Internet, companies are focusing on gathering shoppers online with new deals that are only available on their Web site. In the Crack the Holiday Shopping Code infographic, researchers forecast that in 2016, there will be approximately 45% more online shoppers than 2012 with 90% of them finding their results on Google. Though not to discourage in-store shoppers, businesses are making the utmost effort in creating a convenient hassle-free experience for consumers that seamlessly weaves the two methods together.