Papa John's is Offering 50% Off for Consumers Who Order Online
Michael Hemsworth — March 21, 2017 — Tech
References: chewboom
Aiming to increase interest in its online pizza delivery service, Papa John's started a promotion that offers users 50% off their meal just for opting to use the brand's app or website to place their order. Taking place now through March 26, the promotion offers a substantial discount for consumers that sees all of the brand's regular priced items reduced in cost by half.
The food delivery market has experienced a distinct surge in recent years thanks in part to services like Uber Eats and other online delivery services that focus on convenience and speed. The new promotion from Papa John's for its online pizza delivery comes as a competitive move to increase use of its web-based ordering service to better compete with other brands in this space.
The food delivery market has experienced a distinct surge in recent years thanks in part to services like Uber Eats and other online delivery services that focus on convenience and speed. The new promotion from Papa John's for its online pizza delivery comes as a competitive move to increase use of its web-based ordering service to better compete with other brands in this space.
Trend Themes
1. Increased Online Food Delivery - Promotion by Papa John's showcases the growing trend of increased online food delivery as consumers seek convenience and speed.
2. Discounts for Online Orders - Papa John's promotion demonstrates the trend of providing exclusive discounts for customers who order online to incentivize web-based ordering.
3. Competition in the Food Delivery Market - Papa John's promotion reflects the highly competitive nature of the food delivery market, with brands seeking innovative strategies to increase their market share.
Industry Implications
1. Food Delivery Services - The promotion by Papa John's highlights the opportunities for food delivery services to capitalize on the trend of increased online orders through offering exclusive discounts and incentives.
2. Online Ordering Platforms - Online ordering platforms have the opportunity to disrupt the food delivery market by providing efficient and user-friendly experiences that attract customers through promotions and discounts.
3. Mobile App Development - The mobile app development industry can take advantage of the trend of increased online food delivery by creating innovative and user-friendly apps that enhance the ordering experience for consumers.
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