These online discounts are supposed to help grocery stores decrease their waste. BuyMeBy is a platform that automates the process of putting expiring food products on sale. Springwise describes this as updating the sales rack for the e-commerce age.
Consumers tend to purchase food that has a later expiration date so they don't have to throw it away prematurely. BuyMeBy enables customers to buy expiring food via online discounts, which work both online and in stores. Inventory management software is able to track the expiration dates of various items and gradually lower prices of products soon to perish.
Currently the startup is working with a Greenwich Village-based natural foods store to perfect their system before launching their pilot program in New York.