Social media marketing is a great tool for any company looking to increase its online branding efficiency, however there are several mistakes many companies make through this medium that can actually turn customers away.
Too many posts and updates can be incredibly annoying, especially when the company seems to be trying too hard to be witty or funny. Incorrect spelling and grammar is the top complain among many customers, but when it comes to targeting the 18-24 year-old market, not enough interaction and infrequent updates are considered even worse. The 45-54 age range detests anything that comes off as too much of a sales pitch and taking gender differences into account did not alter results by much.
Overall, when it comes to online branding through social media, correct spelling is key.