'Differantly Studios,' a Parisian creative firm, made a series of 100 fictional brand icons that were drawn as one line logos. Each of the illustrations are mundane everyday objects like watches, phones, hats and utensils.
The studio specializes in creating brand logos and helping brands find their own identity. Differantly Studios believes that a brand logo is incredibly important for its clients and understands the importance that branding plays in consumer connections.
This set of icons uses one line to emphasize the simplicity that is needed when developing a logo. The fact that each of these images are made using a single line further echoes the studio's message. Brand logos are simply recognizable associations consumers make and the act of over-complicating them is ultimately distracting.