Avocado Activewear's Mercury Bra Boasts a Seamless & Supportive Design
Laura McQuarrie — August 5, 2019 — Lifestyle
References: shopavocado & wellandgood
Since designers like Calvin Klein, Fendi and Isabel Marant shared one-shoulder silhouettes on the runway, the style has become a popular choice for dresses and tops of the summer season—and Avocado activewear even offers a one-shoulder sports bra. Although it may seem as though two straps are needed for adequate support during physical activities, the brand's Mercury bra has a design that's body-mapped, meaning that "each type of stitch is placed specifically in order to create a better fit that perfectly hugs a woman’s body," according to creative director Jessica Laursen.
The one-shoulder bra is made of a soft fabric blend that offers great stretch and recovery, plus cooling technology that's capable of wicking away sweat for increased comfort.
The one-shoulder bra is made of a soft fabric blend that offers great stretch and recovery, plus cooling technology that's capable of wicking away sweat for increased comfort.
Trend Themes
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One-shoulder Activewear — The rise of one-shoulder activewear presents an opportunity for activewear brands to create innovative and stylish sports bras and tops for women.
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Body-mapped Designs — The use of body-mapping technology in sportswear can provide superior fit and support for athletes, creating opportunities for brands to offer products with highly precise design.
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Cooling Technology — Activewear brands can incorporate cooling technology into their designs to enhance comfort for athletes during workouts, and appeal to consumers in hotter climates.
Industry Implications
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Athletic Apparel — The athletic apparel industry can embrace the trend of one-shoulder activewear and utilize advanced technology such as body-mapping and cooling technology to create innovative and high-performance sports bras and activewear.
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Sportswear Manufacturing — The emergence of new trends like one-shoulder activewear and body-mapped designs in sportswear offers disruptive opportunities for manufacturing companies to develop more advanced and precise production techniques and materials.
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Fashion Retail — Fashion retailers can expand their offerings to include one-shoulder activewear and capitalize on the trend, while utilizing their design expertise to introduce variations in color, fit and style to attract new customers.
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