Nature-Informed Classy Apparel

Harmony Paris Prepares for FW18 With the On The Road Collection

Fashion label Harmony Paris introduces the On the Road collection designed for the Fall/Winter 2018 season. The seasonal apparel perfectly balances careful structures and minimal details that capture the style aesthetics many youth cultures boast. The highlighting counterculture that the label heavily focuses on centers around young people who actively seek adventure. The apparel translates the same message by blending together style cues that feature naturistic and classy elements through relaxed shapes and bold lines in an effortlessly elegant way.

The label drew a strong inspiration from writer Jack Kerouac and his 'On the Road' novel from 1957 to capture the overarching message. Some of the apparel options include vintage denim pieces, soft cashmere knitwear, and the Prince of Wales coat.

Youthful Counterculture Fashion
Opportunities to incorporate natural and classic elements in fashion for young people who actively seek adventure.
Vintage-inspired Apparel
Potential to incorporate vintage denim pieces and classic woolen pieces in modern designs.
Minimalistic Style Aesthetics
Chance to create fashionable clothing with minimal details for the fall/winter 2018 season.

Where This Applies

Fashion and Apparel
Opportunities for fashion labels to create apparel that captures youthful, adventurous, and natural elements.
Vintage Clothing Industry
Potential to create modern designs with vintage denim pieces and classic woolen pieces.
Sustainable Fashion
Inspiration to create sustainable clothing designs with minimalistic style aesthetics.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 10%
Freshness 8%