Picture this: you're walking down the street, when all of a sudden, a flash flood breaks out. The On the Edge Jacket is the sort of garment that you'd wish you'd been wearing. The coat looks fairly inconspicuous when it's worn normally, but the imaginative designer has included a full kit of wearable equipment that will increase your chance of surviving a man-caused or a natural disaster.
A visor and a mask can protect your eyes from debris and the inhaling of some toxic gases in an end of the world scenario. A hood protects your head and its drawstrings can be used to make hunting traps. The camouflage-patterned overcoat opens up to reveal attention-signalling orange wings and the neck of Marie-Elsa Batteux Flahault's On the Edge Jacket inflates for buoyancy in the water. A foil blanket skirt rolls out to help you keep warm.
What Makes This Trend Stand Out
- Survival Clothing
- The development and integration of wearable equipment for survival in extreme conditions presents disruptive innovation opportunities for clothing companies.
- Multifunctional Wearables
- The creation of wearables with multiple functionalities presents new disruptive innovation opportunities for designers and manufacturers.
- Urban Disaster Preparedness
- The need for urban disaster preparedness presents disruptive innovation opportunities for companies and organizations in the emergency preparedness and safety industry.
Sectors Adopting This
- Clothing
- The integration of wearable emergency equipment presents new disruptive innovation opportunities for clothing companies.
- Design and Manufacturing
- The creation of multifunctional wearables presents disruptive innovation opportunities for designers and manufacturers of wearable technology.
- Emergency Preparedness and Safety
- The need for urban disaster preparedness presents disruptive innovation opportunities for companies and organizations in the emergency preparedness and safety industry.
