The newest OMNIGOD collection for Spring/Summer 2018 prepares for the warmer weather with a series of lightweight and breathable pieces. The Japanese label is often recognized for its denim items but this time, the brand takes on a rugged Americana influence. There is an offering of relaxed staples, crafted with lightweight fabrics and unique cuts to be more seasonally appropriate.
Drawing ideas from the label's previous Fall/Winter 2017 collection, OMNIGOD reintroduced layered aprons and organic materials—this time, with more weather-appropriate alterations. The shirts come with neutral tones and wide collars, while the sweaters and t-shirts have slouchy cut details.
Some key items from the collection are the denim shirt accented with a quarter-zip detail, a striped D-ring belt and cropped ankle pants.
What's Driving This Trend
- Rugged American-inspired Menswear
- Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for rugged American-inspired menswear.
- Lightweight and Breathable Fashion
- Opportunity for disruptive innovation: Create innovative lightweight and breathable fabrics for fashion pieces.
- Unique Cuts and Layered Aprons
- Opportunity for disruptive innovation: Explore new cutting techniques and innovative ways to layer aprons in fashion design.
Who This Affects Most
- Fashion Retail
- Opportunity for disruptive innovation: Integrate technology to enhance the in-store shopping experience and provide personalized recommendations based on customer preferences.
- Sustainable Textile Manufacturing
- Opportunity for disruptive innovation: Develop new sustainable manufacturing processes and materials for the production of eco-friendly fashion items.
- Fashion Design
- Opportunity for disruptive innovation: Embrace 3D printing technology to create unique and customized fashion pieces with intricate details.
