OM System introduces its first-ever camera that does not continue with the Olympus name with the unveiling of the OM-5 camera. It is nearly identical to its previous models and features a range of mechanical controls that are incorporated into a lightweight body. It also has the same IP53 feature, dustproof sensibilities, and splashproof protection as well to withstand any extreme conditions.
It features the same 20.1 megapixel Micro Four Thirds sensor, a 121-point hybrid phase, and a contrast-detection AF system along with a 2.36 million-dot electronic viewfinder. The shooting speed is designed to match the previous model which is a 6fps/10fps in a mechanical and electronic shutter mode that is enabled with autofocus capabilities.
Image Credit: OM System
Key Themes Behind This Trend
- Waterproof Autofocus Cameras
- The trend of developing waterproof autofocus cameras presents an opportunity for companies to innovate in outdoor photography.
- Hybrid Phase and Contrast-detection AF System
- The trend of combining hybrid phase and contrast-detection autofocus systems opens up an opportunity for camera manufacturers to enhance autofocus performance.
- IP53 Feature Cameras
- The trend towards developing cameras with an IP53 rating offers a disruptive innovation opportunity for companies to produce rugged cameras with reliable protection against dusty or wet conditions.
Where This Applies
- Photography Industry
- The photography industry can benefit from developing more outdoor cameras that offer protection and shooting capabilities for extreme weather conditions.
- Consumer Electronics Industry
- The consumer electronics industry has an opportunity to innovate by producing more autofocus cameras with hybrid phase and contrast-detection AF systems.
- Outdoor Adventure Industry
- The outdoor adventure industry can benefit from offering customers more waterproof and rugged camera options for capturing outdoor experiences.
