The Olivia Wilde Glamour cover features pictures of the actress and new mother breastfeeding her son Otis. Captured by Patrick Demarchelier, Wilde told the magazine "Being shot with Otis is so perfect because any portrait of me right now isn’t complete without my identity as a mother being a part of that."
After giving birth in April, the celebrity mom will be gracing the cover of Glamour for their September 2014 issue. With a preview of the Olivia Wilde Glamour cover, an excerpt of her interview with Editor-in-Chief Cindi Leive was published on their site. Acknowledging how natural breastfeeding is, Wilde jokes she feels "Otis should always be on my breast." Otis' father and Wilde's fiancé is SNL alum Jason Sudeikis.
What Makes This Trend Stand Out
- Public Breastfeeding
- The increasing acceptance and celebration of public breastfeeding presents an opportunity for brands to incorporate normalized breastfeeding into their advertising and messaging.
- Celebrity Parenting
- The trend of celebrities sharing intimate family moments on social media presents an opportunity for brands to partner with and leverage the influence of these famous parents to promote their products and services.
- Authentic Representation
- The demand for authentic representation of motherhood in media and advertising presents an opportunity for brands to showcase real, diverse mothers and their experiences, rather than relying on stereotypical, idealized portrayals.
Sectors Adopting This
- Baby Products
- The normalization of breastfeeding in public creates an opportunity for baby product companies to develop innovative, discreet and comfortable products for mothers to use while nursing in public.
- Fashion
- The trend of celebrities wearing and promoting comfortable, breastfeeding-friendly clothing presents an opportunity for fashion companies to tap into this market and create stylish, functional clothing for nursing mothers.
- Media and Advertising
- The demand for authentic representation of motherhood in media and advertising creates an opportunity for companies to showcase real, diverse mothers and their experiences, rather than perpetuating unrealistic stereotypes.
