Having started out only offering deodorants, the Old Spice shaver buzzes into the electric razor market. Bringing back Terry Crews for the Old Spice shaver brings a powerful energy to this spot.
Continuing with the commercial style it originated, Old Spice promotes its shaver with the manly screams of Terry Crews. The commercial starts off with Terry Crews talking sideways on the screen to his own surprise that he is actually a hair on a face.
He soon discovers that he is going to be removed by his razor. Trying to save his own life, 'Hair' Terry reminisces with himself to no avail. 'Hair' Terry gets shaved off with a fearful scream and gets washed down the drain.
What's Driving This Trend
- Humanized Grooming Commercials
- Creating ads that personify or humanize body parts to promote grooming products, providing an opportunity to develop humorous and memorable branding strategies.
- Celebrity Endorsements
- Partnering with popular celebrities to endorse grooming products, elevating brand recognition and boosting sales.
- Innovation in Electric Razors
- Developing advanced technology and features in electric razors to improve the shaving experience, including convenience, speed, and comfort.
Who This Affects Most
- Personal Care Products
- Introducing innovative grooming products that effectively cater to different market segments, while meeting varying consumer preferences, and demands.
- Advertising and Marketing
- Developing creative and entertaining ad campaigns that engage customers, connect with their emotions, and build brand recall, resulting in increased sales and revenue.
- Electronics
- Innovating electric razors with advanced features, such as rotating blades, ergonomic designs, dynamic controls, and improved battery life and power efficiency.
