Terry Crews Returns to Promote the New Old Spice Shaver

 - Mar 19, 2014
References: oldspice & adweek
Having started out only offering deodorants, the Old Spice shaver buzzes into the electric razor market. Bringing back Terry Crews for the Old Spice shaver brings a powerful energy to this spot.

Continuing with the commercial style it originated, Old Spice promotes its shaver with the manly screams of Terry Crews. The commercial starts off with Terry Crews talking sideways on the screen to his own surprise that he is actually a hair on a face.

He soon discovers that he is going to be removed by his razor. Trying to save his own life, 'Hair' Terry reminisces with himself to no avail. 'Hair' Terry gets shaved off with a fearful scream and gets washed down the drain.