Kith, a street style clothing brand that's based in New York, updated its collection by reverting back to its old logo -- replacing the white sans serif and capitalized font that appears in a black box with nostalgic multicolored lettering that's all lowercase.
The brand's motivation in doing so was to stir up memories of its past creations among consumers -- working to speak to its success in moving forward as well. It's reported that Kith's choice in making the lettering different colors comes from an inspiration of Apple's old logo.
Those wishing to show their appreciation for Kith are able to find the t-shirts in both black and white variations -- with each carrying a simplistic scoop-neck cut and a solid colorway, apart from the bright old logo that it included on the front.
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