Bond-Building Clarifying Shampoos

Olaplex's No. 4C Bond Maintenance Clarifying Shampoo Strengthens

Olaplex is beloved by many stylists and salons for its incredible ability to bring damaged hair back to life and the brand's newest release, the No. 4C Bond Maintenance Clarifying Shampoo, boasts "new technology to reveal your healthiest hair." This bond-building, clarifying shampoo helps to remove impurities, all the while leaving hair healthier.

The clarifying shampoo taps into the power of the scientifically proven Olaplex Bond Building Technology, as well as a Broad Spectrum Clarifying System. In the process of removing buildup that can damage the health of the hair, this Olaplex clarifying shampoo visibly amplifies softness and volume, shine and the vibrancy of color, as well as the overall health and cleanliness of the scalp.

Bond-building Technology
Developing bond-building technology that can bring damaged hair back to life.
Clarifying Shampoos
Developing clarifying shampoos that can remove impurities and improve the health of the scalp.
Broad Spectrum Clarifying System
Using broad spectrum clarifying systems that can amplify softness, volume and shine of hair.

Industries Being Reshaped

Hair Care
Developing innovative products for hair care, using bond-building technology and broad spectrum clarifying system.
Beauty
Implementing bond-building technology and broad spectrum clarifying system to create beauty products that can improve the health of hair and scalp.
Cosmetics
Creating cosmetics products that use bond-building technology and broad spectrum clarifying system to amplify hair volume and shine.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 43%
Freshness 13%

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