In an attempt to advertise its various services, OK Tire released a humorous ad that appeals to the super-fan in everyone. The commercial depicts a super-fan watching a game in front of his TV who has built a mobile kitchen that ensures he doesn't have to move to get all the things he needs. A grill is built into his couch for hot dogs, and ketchup and mustard is dispensed through a lamp. The ad ends with the words: "life is great when everything you need is in one place," the very same message OK Tire hopes to promote about its stores.
OK Tire's commercial is an ingenious marketing campaign in many ways. First off, depicting a super-fan and airing the commercial during sporting events is a great way to reach its target audience. And secondly, the use of humor and exaggeration makes the ad truly memorable.
Multi-Service Auto Ads
More Stats +/-
Pizza-Heating Delivery Cars
In-Car Streaming Services
Toy Car Crashing Ads
Future-Comparing Car Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.