In an attempt to advertise its various services, OK Tire released a humorous ad that appeals to the super-fan in everyone. The commercial depicts a super-fan watching a game in front of his TV who has built a mobile kitchen that ensures he doesn't have to move to get all the things he needs. A grill is built into his couch for hot dogs, and ketchup and mustard is dispensed through a lamp. The ad ends with the words: “life is great when everything you need is in one place,” the very same message OK Tire hopes to promote about its stores.
OK Tire's commercial is an ingenious marketing campaign in many ways. First off, depicting a super-fan and airing the commercial during sporting events is a great way to reach its target audience. And secondly, the use of humor and exaggeration makes the ad truly memorable.