The OK! China 'Girl with Pearl Earrings' editorial stars Liu Wen, whom the magazine has dubbed 'the first Asian supermodel' on its cover. An amazing accolade, she was the very first Asian face of Estee Lauder in 2010 and has since gone on to do work with other prestigious brands including Tiffany & Co. and Oscar de la Renta. This photoshoot shows why.
Channeling her Parisian belle for photographer Jumbo Tsui, she roams around the City of Lights in feminine ladylike looks from such labels as Prada, Louis Vuitton, Miu Miu and Marc Jacobs. Having appeared in the April 2013 issue of the magazine, the OK! China 'Girl with Pearl Earrings' editorial was styled by Min Rui.
Key Themes Behind This Trend
- Asian Supermodels
- The rise of Asian supermodels in the fashion industry presents opportunities for brands to tap into new markets and diversify their representation.
- Parisian Fashion
- The Parisian belle trend offers opportunities for fashion brands to create feminine and ladylike looks that appeal to consumers seeking a romantic, elegant aesthetic.
- Magazine Editorials
- The popularity of magazine editorials featuring influential models like Liu Wen creates opportunities for brands to collaborate and showcase their products in a curated, high-fashion context.
Where This Applies
- Fashion
- The fashion industry can capitalize on the rise of Asian supermodels by featuring diverse faces and expanding into Asian markets to appeal to a broader audience.
- Luxury Brands
- Luxury brands can take advantage of the Parisian belle trend by designing and promoting elegant, feminine pieces that cater to consumers with a taste for timeless sophistication.
- Publishing
- Publishing industry can harness the influence of magazine editorials by partnering with fashion brands to create compelling content and drive engagement with their readership.
