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Communal Corridor Theaters

The OH.NO.SUMO Stairway Cinema Brings Communities Together

— June 25, 2012 — Art & Design
The OH.NO.SUMO Stairway Cinema is one movie experience that is truly communal and cozy. OH.NO.SUMO is an experimental design collective that strives to create installations that engages the public in an unorthodox manner.

The pop-up theater is constructed on a busy street corner in Auckland, New Zealand as a solution for disengaged citizens waiting for the bus. Normally people would tap away on their mobile devices or read the paper, isolating themselves from the rest of the world. The OH.NO.SUMO Stairway Cinema is constructed of timber and a red fabric that provides shelter and a peculiar dotted interior. Cushioned seats let patrons sit back and enjoy the feature film in the comforts of this converted stairway.

Movies have been a humble and timeless way for people to bond -- what better way to pass the commute time than with a casual flick.
Trend Themes
1. Communal Cinemas - Creating communal cinema experiences in unconventional public spaces, such as stairways, encourages community engagement and provides new opportunities for pop-up theaters.
2. Interactive Installations - OH.NO.SUMO's experimental design collective creates interactive installations that engage the public in unorthodox ways, providing new opportunities for businesses to surprise and engage audiences.
3. Public Engagement Through Design - Design solutions, such as OH.NO.SUMO's Stairway Cinema, that engage and provide comfort to citizens in public spaces can increase feelings of community and offer an opportunity for innovative design solutions in urban planning.
Industry Implications
1. Entertainment - The communal cinema trend provides opportunities for the entertainment industry to expand into unconventional spaces and engage audiences in unique ways.
2. Architecture/design - OH.NO.SUMO's experimental design collective is providing innovative solutions to engage the general public in unconventional ways, creating opportunities for innovative design solutions and increased public engagement.
3. Urban Planning - Creating innovative design solutions in public spaces, such as communal cinemas and interactive installations, can increase public engagement and create a sense of community in urban planning efforts.
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