Oh Joy is known for its houseware and baby items, and has since decided to include a puppy clothing collection into its product lines.
The brand created the collection in a partnership with Target, and as a result will launch in select Target stores and on its website. It features vibrant colors and products like decorative bows, coats, sweaters and playful hats. Whether it is to ensure their warmth or simply take endearing photos, the collection of pet clothing is perfect for homeowners who have small dogs or puppies. Aside from clothing, the Oh Joy collection offers dog beds, bowls and ties.
Oh Joy's expansion into the pet market allows it to function as a more far-reaching houseware brand.