Bengala is creating off-road luxury cars. The automotive design company specializes in creating custom luxury vehicles. Its most recent project features the customization of a Bently model into a vehicle with off-road capabilities. Bengala will be limiting the release to only 15 models.
The model that was redesigned is Bently's SUV, titled the Bentayaga. Bengala has named its custom SUV, the Bentayga. All 15 of the custom luxury cars will be able to be operated on all different types of terrain. The design will feature a prominent bumper, as well as rooftop lighting. Each one of the 15 models will be customized to the buyer's request. Customization will include the suspension, tires, fenders, bodywork and exhaust system.
Why This Trend Is Growing
- Off-road Luxury Cars
- Disruptive innovation opportunity: Create customized luxury vehicles with off-road capabilities for adventurous car enthusiasts.
- Custom Luxury Vehicles
- Disruptive innovation opportunity: Offer personalized customization options for luxury car buyers, including suspension, tires, bodywork, and more.
- Limited Edition Car Releases
- Disruptive innovation opportunity: Create exclusivity and desirability by releasing a limited number of custom luxury cars with unique features.
Industries Being Reshaped
- Automotive Design
- Disruptive innovation opportunity: Combine luxury with off-road capabilities to design unique and personalized vehicles.
- Luxury Car Manufacturing
- Disruptive innovation opportunity: Expand customizations and options for luxury car buyers to create personalized driving experiences.
- Automotive Retail
- Disruptive innovation opportunity: Offer limited edition custom luxury cars as a way to attract high-end customers and create exclusivity.
