Ever since 'Jaws,' sharks have had a certain terrifying appeal, and the OCEARCH platform is a great resource for those who've been bitten by the shark bug. The website allows any user to get access to professional scientific data on sharks' whereabouts, with real time updates on the locations of great white and tiger sharks all over the world.
The shark-tracking conducted by OCEARCH uses what the organization refers to as "pings." Each of the sharks in the database has a tag embedded in its dorsal fin. When the sharks breach the surface with their dorsal fins, the tag automatically sends a signal (or ping) to a satellite, updating its location in the ocean.
There are over 100 sharks in the OCEARCH system, and each creature has its own name and historical track. Many of the sharks even have Twitter accounts and thousands of followers.
What Makes This Trend Stand Out
- Shark-tracking Technology
- Disruptive innovation opportunity: Develop advanced and more accurate tracking technology to improve real-time shark location updates.
- Public Access to Shark Data
- Disruptive innovation opportunity: Create platforms that allow public access to scientific data on various marine species to promote research and conservation efforts.
- Social Media Engagement with Wildlife
- Disruptive innovation opportunity: Utilize social media platforms to engage and educate the public about wildlife conservation, using popular marine species like sharks.
Sectors Adopting This
- Marine Technology
- Disruptive innovation opportunity: Develop new technologies and devices for marine research, tracking, and data collection.
- Environmental Conservation
- Disruptive innovation opportunity: Implement technology-driven solutions to enhance conservation efforts for marine species and ecosystems.
- Social Media Marketing
- Disruptive innovation opportunity: Create innovative social media campaigns and strategies centered around wildlife conservation and education.
