Adidas and Parley for the Oceans have joined forces to create a highly innovative concept ocean plastic shoe that is 3D-printed and makes exclusive use of recycled materials.
This shoe is unique in that its upper is made out of ocean plastic materials, while its 3D-printed midsole is crafted together from recycled polyester and gillnets.
The Adidas and Parley for the Oceans collaboration may initially sound like an unlikely partnership, but this ocean plastic shoe concept proves that behemoths in the world of fashion and sportswear can come together with non-governmental organizations to create products that contribute to the greater good but also serve companies' needs. The shoes also prove that smart design can go a long way towards making consumers less wasteful.
Why This Trend Is Growing
- Ocean Plastic Recycling
- Disruptive innovation opportunity: Develop new methods and technologies for recycling ocean plastic materials to create sustainable products, such as 3D-printed shoes.
- Collaborations Between Fashion and Non-governmental Organizations
- Disruptive innovation opportunity: Foster partnerships between fashion brands and non-governmental organizations to create innovative and sustainable products that benefit the environment and society.
- Smart Design for Sustainability
- Disruptive innovation opportunity: Embrace smart design principles to create products that encourage consumers to be less wasteful and adopt more sustainable practices.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate sustainable materials and manufacturing processes, such as 3D printing and recycled materials, to create eco-friendly fashion products.
- Sportswear
- Disruptive innovation opportunity: Incorporate ocean plastic recycling and innovative design concepts into the sportswear industry to produce eco-conscious and performance-enhancing products.
- Recycling
- Disruptive innovation opportunity: Develop advanced recycling techniques and systems to efficiently process and transform ocean plastic waste into valuable raw materials for various industries.
