Many, many holidays are excuses for marketers to go all out, but perhaps one of the most commercialized holidays is Valentine's Day, something readers of the Occupy Valentine's Day blog want no part of.
The Occupy Valentine's Day blog is all about ignoring what companies and brands tell consumers to do on Valentine's Day. Pink? No thanks. Chocolates? Perhaps, but not in a heart-shaped box. As pointed out by the entries on this blog, there are a number of ways to prove your love for someone that doesn't involve sugary sweets, stuffed animals or red roses. The blog encourages readers to submit what they think of the heavily marketed holiday.
As founder Samhita Mukhopadhyay states, "Celebrating love is wonderful and romance can be great too. But we don't need corporations to dictate how we should do it, a mainstream media chastising us for not doing it right or traditional ideas touted over and over by our friends and family."