Calvin Klein likes to push the envelope with his wild and edgy ads, but it is doubtful that he anticipated that his cologne, Obsession for Men, would attract wildcats like jaguars and pumas.
According to the Wall Street Journal, the Wildlife Conservation Society has been using Calvin Klien’s Obsession for Men to lure normally secretive jaguars to hidden cameras in Guatemala. WCS scientists found that pumas, and a number of other feral creatures, are wild for the scent of Obsession for Men.
Key Themes Behind This Trend
- Feline-friendly Fragrances
- Creating perfumes and colognes that are specifically designed to attract and please wildcats could open up a whole new market for fragrance manufacturers.
- Wildlife-inspired Marketing
- By highlighting the natural ingredients used in their products and showcasing how they appeal to animals in the wild, companies can create more eco-friendly and sustainable marketing campaigns.
- Eco-tourism Scents
- Developing fragrances that mimic the natural scents of different ecosystems could enhance the experience of wildlife and nature lovers who visit these areas.
Where This Applies
- Fragrance Manufacturing
- Companies that specialize in producing perfumes and colognes could explore new scent combinations that attract animals as well as humans.
- Wildlife Conservation
- Conservation organizations could partner with fragrance companies to develop scents that can be used for research and wildlife monitoring.
- Eco-tourism
- Hotels and resorts that cater to eco-tourism could incorporate fragrances into their guest experiences that are designed to appeal to local wildlife and enhance the natural surroundings.
