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Web 2.0-Friendly Government

The Obama White House Shares Fun Moments on Flickr

— April 30, 2009 — Pop Culture
President Barack Obama has had an official Flickr account for a long time, but now the White House is getting in on the photo sharing action with The Official White House Flickr channel.

Within a few days, the White House has shared about 300 photos chronicling the Obama presidency at the White House.

The pictures range from President Obama playing with a football and practicing his golf stroke with Vice President Joe Biden to White House officials trying to protect their shoes from Bo, the presidential dog. Food bloggers also get a sneak peek at the snacks and food plates that are served at White House events.
Trend Themes
1. Government 2.0 - Governments could look to leverage social media and photo sharing to provide a more relatable and open image to the public.
2. Visual Storytelling - Businesses across industries could follow in the footsteps of government entities in leveraging photo sharing platforms to add a personal touch to their brand and build deeper customer relationships.
3. Transparency and Accessibility - Organizations could leverage photo sharing platforms to provide consumers with greater transparency into their operations and open new channels for engagement.
Industry Implications
1. Government - Government entities, at all levels, can leverage photo sharing platforms to maintain open channels of communication with their citizens and provide greater transparency into their operations.
2. Food and Hospitality - Restaurants and food companies can use photo sharing platforms to showcase their products in an engaging and visually appealing way that can drive customer traffic and boost sales.
3. Retail - Retailers can use photo sharing platforms to showcase products in real-world settings and provide customers with a deeper connection to their brand, encouraging sales and building brand loyalty.
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