Most presidents stay at the Arizona Biltmore Resort and Spa in Phoenix when they're in town, but President Obama opted instead to stay at the InterContinental Montelucia Resort and Spa in Paradise Valley--a hotel that is facing foreclosure.
According to the Arizona Republic, between President Obama and his entourage, the entire hotel was sold out--including its two presidential suites.
Implications - When a famous cultural icon publicly shows support for a product or a company, it is bound to dramatically increase its ultimate success. Any company struggling to stay afloat or reinvent its image need only look at examples like this to see how one high-profile endorsement can drastically alter the course of their fortunes.
Supporting Struggling Businesses
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