Breaking down the mindset of Obama and Romney voters is a large part of presidential campaign movements.
Candidates are spending millions of dollars to examine who their voters are and how they can build more off of what they already have. This infograph shows a comparison chart of items Obama voters love versus items that Romney voters lovers, from the type of alcohol Obama voters prefer to the tennis player Romney voters like.
The infograph is compiled by StumbleUpon, an online website that lets users quickly change websites based upon their preferred interests. StumbleUpon reviewed 25 million profiles stating whether they preferred Obama or Romney as a presidential candidate and compiled the information from this. Some interesting comparisons include Obama voters loving tequila while Romney voters preferred an ice cold beer.
What Makes This Trend Stand Out
- Personalized Targeting
- By analyzing user preferences, companies can tailor their marketing strategies to specific political demographics.
- Consumer Behavior Analysis
- Examining the preferences of different voter groups can provide insights into larger consumer behavior patterns.
- Data-driven Campaigning
- Leveraging big data and analytics to understand voter behavior can result in more effective political campaigns.
Sectors Adopting This
- Marketing and Advertising
- Brands can use the insights from voter preferences to create targeted advertising campaigns.
- Data Analytics
- Companies specializing in data analytics can help political campaigns analyze voter data and make data-driven decisions.
- Market Research
- Market research firms can offer valuable insights into voter preferences and help political parties refine their messaging.
