Sharing photos of food and restaurant spaces has become a pivotal part of modern marketing and the Oatmeal app is making the entire process easier and more intuitive. Unlike other recommendation services, which function more on text-based means, this app places all of its emphasis on images laid out in a beautiful and minimalist fashion. Text is used to provide short descriptions and label prices but the app generally functions more on aesthetics and immediate appeal through these means.
The layout of the Oatmeal app takes design cues from websites like Pinterest and arranges various images in an imageboard style. Users can then scroll through an amalgamed pinboard of alluring offerings from nearby places. Touching a specific image will bring up information on the specific space, including directions.