These sports-inspired Oakley STPL 'Eyeshades' pay homage to the sports of tennis and golf by infusing golf balls and tennis balls into their design. The specially created shades were made to celebrate the company's 35th anniversary.
The golf-inspired Oakley STPL 'Eyeshades' have arms that look like the outside of a golf ball, while the tennis ball pair has a fuzzy green frame similar to the skin of a tennis ball. Game on.
Implications - Consumers are beginning to pay attention to their style within all realms of their lives. Products that feature an attractive aesthetic are appealing to those who want to look good regardless of what they're doing.