Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

What Bare Celebs Are Worth

NY Mag Scored Big With Lohan (UPDATE)

— February 21, 2008 — Naughty
(Warning: partial nudity)

The photoshoot in which Lindsay Lohan re-enacted Marilyn Monroe's 1962 shoot "The Last Sitting" was one of the best thing ever to happen to New York Magazine.

Lohan, who got completely naked, got paid NOTHING to do the shoot. On the first day the photos were up, NY Mag's site got 40 million page views. By the second day, JUST Lohan's photos got 34 million more views. Usually, the entire site gets just 1 million views a day, so this was ridiculously good for them. They pulled in $500,000 in those two days, all from the $15 ad banner above the article.

Perhaps moving online is the best thing for magazines, but having the option to have a print edition is great too.

The amount of money this one article had online, not counting any print revenue, from the weekly magazine was immense. That lone page brought in the same amount of money as four full page color ads would n the print edition which would cost advertisers $64,500 each.

As is noticeable even on Trend Hunter, the story continues to bring in scads of traffic. That's the beauty of posting online; it continues to circulate the web, it never hits a recycle bin like most print mags do.

Although New York's print editions now only count for 5% of the publication's revenue, the company still anticipates sales to be way up thanks to Lohan's nude shoot.

"We anticipate a very high sell-through rate and have heard anecdotal evidence of copies flying off shelves," said Lauren Starke, a spokeswoman for the magazine, who also anticipates boosted viewership of the online edition. "We expect the heavy traffic to continue."

Of course, it's also exceptional publicity for the young starlet! This will bring a major boost to her career.