Emma Stern looks like a sullen teenager from the 1960s in Numero China's October 2014 issue.
With pouty lips and vacant eyes that seem to look right through you, Stern is the picture of teen angst. Stern wanders around a suburban neighborhood looking bored and surly, almost as if waiting for someone on whom she can unleash her bad attitude. Fashion editor Felipe Mendes dressed Stern in polka dots, turtle necks, leopard print and fur, creating a hopelessly mod look.
Stern wears the iconic beehive hair 'do that was popularized by actresses like Bridget Bardot and a dramatic winged eyeliner. The conical hair 'do was styled by Chi Wong. Meanwhile, the editorial was lensed by photographer Laurie Bartley.
What's Driving This Trend
- Retro-inspired Fashion
- Creating modern designs with a vintage look can appeal to consumers seeking nostalgia and uniqueness.
- Sullen Youth Aesthetic
- Marketing products and services with a youthful, moody attitude can attract younger generations seeking authenticity and individuality.
- Nostalgic Beauty Looks
- Reimagining classic makeup and hair styles can inspire new trends that marry retro and contemporary styles.
Who This Affects Most
- Fashion
- Incorporating retro-inspired designs in clothing and accessories can create a unique aesthetic in a crowded fashion market.
- Beauty
- Experimenting with retro-inspired makeup and hair styles can attract customers looking to try new, nostalgic looks.
- Advertising
- Using a sullen, nostalgic aesthetic in marketing campaigns can resonate with younger audiences seeking authenticity and rebellion.
