Couture Hoarding Editorials

Meghan Collison Stars in Numero China's #144 Issue

Meghan Collison stars in the 'Obsess' editorial for Numero China's #44 issue in November 2014. The feature was lensed by Sofia Sanchez and Mauro Mongiello.

The editorial's title refers to Collison's disturbing hoarding behavior. Human hoarding is a compulsive tendency to accumulate food and other items. It usually, but not necessarily, occurs during (real or imagined) periods of shortage, and can often begin in anticipation of large-scale disaster.

In Collison's case, her hoarding habit seems to be a mixture of survivalist instinct and an inability to part with nostalgic items. The images include Collison on a bed surrounded by ceramic animal sculptures; laying on a wicker chair covered in stuffed animals; ad perched on a bathtub brimming with fruit.

Compulsive Hoarding Behavior in Fashion
Designers can explore clothing that symbolize hoarding behavior or upcycling and repurposing vintage clothing.
Fashion Photography as a Platform for Mental Health Awareness
Photographers can use their platform to raise awareness of mental health issues and combat stigma.
Inclusion and Representation in Fashion
The fashion industry can promote diversity and representation, showcasing different body types and mental health issues.

Who This Affects Most

Fashion and Apparel
Designers can take inspiration from compulsive hoarding behavior and design clothes that showcase this quirk.
Photography
Photographers can use their platform to raise awareness of mental health issues using their craft.
Mental Health and Wellness
The fashion industry can help reduce the stigma surrounding mental health and support greater inclusion in the industry
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 56%
Freshness 8%