Number 00 and LOTTO's New Range is Inspired by Italian Culture
References: numero00 & highsnobiety
Italian streetwear imprint Numero 00 works in collaboration with sportswear brand LOTTO on a collection comprised of both clothing and footwear options. The duo draws inspiration from Italian culture and their admiration for soccer and the blue sea. The apparel selection boasts sporty structures to honor LOTTO's heritage and incorporates streetwear elements through the details. Some details include pinstripe infusion and a plethora of logo placements throughout the pieces.
The series of apparel features pieces such as lightweight outerwear, hoodies, tees, joggers, leather sneakers, and the highlighting set of a thermo-reactive jacket and bottoms. The set is complete in a bright orange and blue color palette, purposely selected to reference the Mediterranean sea. Other notable hues that decorate the range include red, white, and black. The collaborative Numbero 00 x LOTTO Spring/Summer 2019 collection is now available for preorder online at Numbero 00 before being launched on December 18th.
The series of apparel features pieces such as lightweight outerwear, hoodies, tees, joggers, leather sneakers, and the highlighting set of a thermo-reactive jacket and bottoms. The set is complete in a bright orange and blue color palette, purposely selected to reference the Mediterranean sea. Other notable hues that decorate the range include red, white, and black. The collaborative Numbero 00 x LOTTO Spring/Summer 2019 collection is now available for preorder online at Numbero 00 before being launched on December 18th.
Trend Themes
1. Sportswear-streetwear Fusion - There is an opportunity for athletic brands to collaborate with streetwear brands to create unique apparel collections that combine both styles and target a wider audience.
2. Thermo-reactive Apparel - The use of thermo-reactive materials in apparel is a chance for brands to create innovative and eye-catching designs that change with temperature.
3. Culture-inspired Apparel - Drawing inspiration from cultural references is a way for brands to create collections that resonate with their target audience.
Industry Implications
1. Fashion - Collaborations between different fashion brands can create unique apparel collections that target a wider audience and bring in new customers.
2. Athletic Wear - The fusion of sportswear and streetwear styles can create a new market segment for athletic brands to target.
3. Textile Manufacturing - The use of thermo-reactive materials in apparel creates opportunities for textile manufacturers to innovate and develop new specialized fabrics.
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