Nuda Est's Packaging Designs Take Inspiration from Japanese Design

 - Feb 22, 2019
References: nudaest & packagingoftheworld
Nuda Est is a Mexican skincare company that creates products by drawing inspiration from real people and real moments. The brand is passionate about creating products that are high-performance and safe, favoring organic and sustainable ingredients where possible.

For the branding and packaging of its skincare products, Nuda Est worked with Mingo Estudio, which took inspiration from Japanese designer Kenya Hara, themes like emptiness and white tones. With a minimalist aesthetic, the packaging designs incite curiosity with simple visual symbols and tactile elements.

Some of the products that are offered by the brand include peptide creams and hydrating serums, which are uniformly branded in a way that gives off a sense of calm, unity and cohesion.