Maffyuu Byas Models the Nothin'Special Fall/Winter 2018 Capsule
References: nothinspecial.nyc & highsnobiety
The new pieces from the Nothin'Special Fall/Winter 2018 collection are showcased by a member of Phony Ppl -- Phony Ppl is a Brooklyn-based music group and it channels member Maffyuu Byas as a model. The seasonal apparel is comprised of graphic tees, hoodies, long-sleeve jerseys, crewneck sweaters, and a selection of headwear. The color palette centers around hues of bright yellow, black, green, gray, and red.
Some standout items from the Nothin'Special Fall/Winter 2018 capsule are the fleece sweaters made from Canadian cross-grain and the long sleeve mesh jersey that boasts a New York moto design inspiration. All of the seasonal apparel is now available for purchase online at retailers including Nous, Opening Ceremony, and more.
Some standout items from the Nothin'Special Fall/Winter 2018 capsule are the fleece sweaters made from Canadian cross-grain and the long sleeve mesh jersey that boasts a New York moto design inspiration. All of the seasonal apparel is now available for purchase online at retailers including Nous, Opening Ceremony, and more.
Trend Themes
1. Moto-themed Streetwear - Opportunity for companies to create more rugged and functional designs, incorporating modern technologies such as breathable and water-resistant materials.
2. Graphic Apparel - The popularity of graphic designs in streetwear fashion can be leveraged to create more personalized and unique clothing items—all suitable for various occasions.
3. Bright Color Palette - Bright hues such as yellow, green and red are back in fashion; innovative companies could explore the use of more eclectic color combinations.
Industry Implications
1. Fashion - Fashion retailers can add more variety to their catalog by experimenting with seasonal-themed collections that cater to different interests.
2. Retail - Retailers can take advantage of the popularity of online shopping and create robust e-commerce solutions with features such as augmented reality try-on and seamless checkout experiences.
3. Manufacturing - Incorporation of eco-friendly, sustainable practices into the manufacturing process present opportunities for businesses to expand reach while reducing ecological impact.
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