The new pieces from the Nothin'Special Fall/Winter 2018 collection are showcased by a member of Phony Ppl -- Phony Ppl is a Brooklyn-based music group and it channels member Maffyuu Byas as a model. The seasonal apparel is comprised of graphic tees, hoodies, long-sleeve jerseys, crewneck sweaters, and a selection of headwear. The color palette centers around hues of bright yellow, black, green, gray, and red.
Some standout items from the Nothin'Special Fall/Winter 2018 capsule are the fleece sweaters made from Canadian cross-grain and the long sleeve mesh jersey that boasts a New York moto design inspiration. All of the seasonal apparel is now available for purchase online at retailers including Nous, Opening Ceremony, and more.
Key Themes Behind This Trend
- Moto-themed Streetwear
- Opportunity for companies to create more rugged and functional designs, incorporating modern technologies such as breathable and water-resistant materials.
- Graphic Apparel
- The popularity of graphic designs in streetwear fashion can be leveraged to create more personalized and unique clothing items—all suitable for various occasions.
- Bright Color Palette
- Bright hues such as yellow, green and red are back in fashion; innovative companies could explore the use of more eclectic color combinations.
Where This Applies
- Fashion
- Fashion retailers can add more variety to their catalog by experimenting with seasonal-themed collections that cater to different interests.
- Retail
- Retailers can take advantage of the popularity of online shopping and create robust e-commerce solutions with features such as augmented reality try-on and seamless checkout experiences.
- Manufacturing
- Incorporation of eco-friendly, sustainable practices into the manufacturing process present opportunities for businesses to expand reach while reducing ecological impact.
