New York-based fashion label Nothin'Special unveils its latest collection full of graphic printed streetwear staples. The label showcases its newest seasonal offerings for Spring/Summer 2018 with a vibrant lookbook. The pieces tap Phony Ppl's Maffyuu Byas to model the new range of garments, and the showcase was photographed by the talented Koki Sato.
The Nothin'Special Spring/Summer 2018 collection includes staple silhouettes including long sleeve shirts, t-shirts, pullover hoodies, and a range of caps. All of the pieces are adorned with graphic details with some details reading "And Then You Die,' 'Life's a Bitch,' 'Dirty,' 'Thank You For Nothing," and branding details. A standout item from the new seasonal range is the Canadian-made fleece. The collection is available now at select retailers including Nous, Opening Ceremony, and United Arrows -- it will also be dropping online beginning April 5.
Image Credit: <a target="_blank" rel="nofollow" href="https://www.kokisato.com/">Koki Sato</a>
Why This Trend Is Growing
- Graphic-heavy Streetwear Capsules
- The trend of adding graphics to streetwear is gaining popularity among fashion labels as seen with Nothin'Special's latest Spring/Summer 2018 collection.
- Model Partnerships for Fashion Releases
- Phony Ppl's Maffyuu Byas showcasing the newest line for Nothin'Special demonstrates the use of model partnerships as a way to provide celebrity endorsements and branding opportunities for the fashion industry.
- Online Fashion Retail
- Nothin'Special's plan to launch their collection online on April 5 aligns with the trend of more fashion retailers moving to online sales and e-commerce platforms.
Industries Being Reshaped
- Fashion
- Nothin'Special is part of the fashion industry and the new collection demonstrates how fashion labels can use graphic prints to attract consumers.
- Photography
- The showcase of Nothin'Special's Spring/Summer 2018 collection by Koki Sato indicates the continuing importance of high-quality photography in showcasing fashion releases to consumers.
- Retail
- The collection's availability in select retailers shows the importance of brick-and-mortar stores for fashion brands and the potential for partnerships with major retailers.
