The American natural foods brand 'Nothing But Real' recently launched a new type of protein shake that is designed to curb hunger using natural ingredients instead of chemical ones. While there are a wide variety of meal replacement shakes on the market, many of these products are made with highly processed ingredients. This brand provides a healthier alternative by using nothing but natural, GMO-free ingredients.
The 'Oat Chocolate Protein' drink is the first product available form Nothing But Real. The nutrient-rich shake is made from whole grain oats and naturally sweetened with a touch of maple syrup. To help consumers curb their hunger, the drink contains eight grams of oat and pea protein, both of which are easy for the body to absorb. In addition to being free from additives such as gellan gum, carrageenan and processed sugar, the drink is also dairy-free.
With its rich chocolate taste and creamy texture, the protein-rich shake provides a delicious way for consumers to curb their appetite.
What's Driving This Trend
- Natural Protein Shakes
- The popularity of natural protein shakes is growing as consumers seek healthier alternatives to highly processed meal replacement shakes.
- Gmo-free Ingredients
- There is a rising trend in the use of GMO-free ingredients in food and beverage products, including protein shakes, as consumers prioritize natural and non-genetically modified options.
- Dairy-free Options
- The demand for dairy-free protein shakes is increasing as more consumers embrace plant-based diets and seek alternatives to traditional dairy products.
Who This Affects Most
- Health Food and Beverage
- The health food and beverage industry has an opportunity to capitalize on the growing demand for natural protein shakes by offering innovative and nutritious options to health-conscious consumers.
- Food Technology
- The food technology industry can explore disruptive innovation opportunities by developing advanced manufacturing processes and techniques to create natural protein shakes with improved taste, texture, and nutritional profiles.
- Plant-based Alternatives
- The plant-based food industry can expand its product offerings by developing and promoting dairy-free protein shakes made from ingredients such as oats and pea protein, targeting consumers who follow vegan or lactose-free diets.
