Not Just Another Store is a London-based shop that's aiming to change people's perceptions of the retail environment by collaborating with designers, curating events and showcasing community-focused exhibitions.
This concept space hopes to breaks the norms of retail environments, through offering photographers, illustrators, designers and artists, a place to display their art and host events, all while reflecting the brands that are being sold. Not Just Another Store noted that collaborations are very important to its brand, as they often produce unconventional but exciting results, for both the store, and the artists involved.
In a blog post, the store stated that the space "forms a community retail space that detaches from all the restrictions, rules and norms placed upon existing retail spaces."
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