The Norra Ljung Outdoor Pants are Made from Sustainable Materials
Michael Hemsworth — October 24, 2018 — Fashion
References: kickstarter & blessthisstuff
The Norra Ljung Outdoor Pants have been unveiled as a new apparel option for outdoor enthusiasts to choose when looking for a cost-effective way to stay prepared when heading out in the wilderness. Crafted from an eco-friendly blend of organic cotton and recycled polyester, the pants are water and dirt resistant thanks to a fluorocarbon-free treatment on the exterior of the garment. The pants have been reinforced with reinforced components as well as built-in knee pads to protect your legs when spending extended periods working on projects outdoors.
The Norra Ljung Outdoor Pants are designed to last a lifetime yet are competitively priced thanks to the Sweden-based startups direct-to-consumer sales model, which is increasing in popularity as consumers seek out better ways to shop.
The Norra Ljung Outdoor Pants are designed to last a lifetime yet are competitively priced thanks to the Sweden-based startups direct-to-consumer sales model, which is increasing in popularity as consumers seek out better ways to shop.
Trend Themes
1. Sustainable Outdoor Apparel - The Norra Ljung Outdoor Pants exemplify the trend of using sustainable materials in outdoor clothing, creating an opportunity for other brands to follow suit.
2. Fluorocarbon-free Treatments - The fluorocarbon-free treatment on the Norra Ljung Outdoor Pants highlights the trend of eco-friendly alternatives for water and dirt resistance, opening up possibilities for disruptive innovations in the textile industry.
3. Direct-to-consumer Sales Model - The Norra Ljung startup's direct-to-consumer sales model showcases the trend of cutting out the middleman, offering an opportunity for other apparel brands to optimize their supply chain and offer competitive pricing.
Industry Implications
1. Outdoor Apparel - The Norra Ljung Outdoor Pants are a potential disruptor in the outdoor apparel industry, encouraging other companies to explore sustainable and durable options.
2. Textile - The fluorocarbon-free treatment on the Norra Ljung Outdoor Pants creates an opportunity for textile manufacturers to develop new, eco-friendly solutions for waterproofing and stain resistance.
3. E-commerce - The direct-to-consumer sales model utilized by the Norra Ljung startup presents an opportunity for e-commerce platforms to support more direct interactions between brands and consumers, enabling cost-effective pricing strategies.
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