Norden's Fall/Winter 2021 outerwear collection features utilitarian designs. All of its jackets are made from 100% recycled and repurposed materials such as Polartec Power Fill, a premium insulation solution. The brand's outerwear is designed to combat the cold Canadian winters with ethically made items and stylish designs. Additionally, the brand partnered with TerraCycle to rework hard-to-recycle materials.
Many of Norden's styles include seam-sealed jackets to allow garments to be water-resistant and help the wearer stay dry. Made to fit clients' needs, the styles include warm, timeless, and durable jackets such as the seasonal Parkas, Puffers, and other accessories. Boasting a minimal, sophisticated, and contemporary line of colors, the brand focuses on evolving with its consumers' ever-changing needs.
Image Credit: Norden
What Makes This Trend Stand Out
- Eco-friendly Outerwear
- Norden's collection makes use of recycled materials and offers a sustainable solution for fashion-conscious consumers.
- Utilitarian Designs
- Norden's collection incorporates utilitarian styles that are versatile, functional, and offer aesthetic appeal.
- Collaboration with Terracycle
- Norden's partnership with TerraCycle shows the potential for collaborative innovation in the fashion industry to tackle difficult waste management challenges.
Sectors Adopting This
- Fashion
- Norden's collection demonstrates how sustainable fashion can be stylish and functional, opening up new opportunities for eco-friendly clothing brands.
- Consumer Goods
- The use of sustainable materials in Norden's outerwear offers a disruptive innovation opportunity for other consumer goods brands to explore eco-friendly alternatives.
- Waste Management
- Norden's collaboration with TerraCycle suggests potential for innovative waste management solutions, especially around the recycling of textiles and hard-to-recycle materials in the fashion industry.
