Noon Goons is the latest fashion collection blurring the lines between streetwear and designer fashion. The SoCal-based brand was started by Kurt Narmore in 2016 and draws heavy influence from Namore's background in skateboard and surf culture. While inspiration for the designs draws from this culture, Noon Goons clings onto a sense of authenticity that borrows from culture and claims for itself. As of now, the brand's clothing is manufactured in LA, where Narmore owns an apparel production company. This is an important ethos for the company as Narmore is committed to keeping the production in LA regardless of the increase in sales.
Part of Noon Goons' innovative designs is due in part to Sam Jarou, who is somewhat an obscure legend in the fashion industry and serves as the creative director behind the company. Before joining this label, Jarou served as a consultant for brands like Richardson and Comme des Garçons. While Jarou is not a surfer or skateboarder, his high fashion mentality has aided Noon Goons in producing something that has the fashion industry buzzing.
High Fashion-Inspired Streetwear
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