In an effort to better understand why millennials didn't vote in the recent American midterm elections, a group of students set up this non-voting booth to ask them. A class from the School of Visual Arts Products of Design program set up the booth in Washington Square Park located in Downtown Manhattan. Whether young voting-age members of the population are apathetic, making a political choice or lacking faith in the political system, this politics and design workshop wanted to get to the bottom of it.
The non-voting booth invited people to adhere a sticker with a commonly listed reason not to vote to the booth, or else list their own. One of the students behind the project, Steve Hamilton noted "Most of the logic boils down to people saying 'I don't feel like my vote matters.' There are a lot of different ways of saying that."
Why This Trend Is Growing
- Millennial Non-voter Engagement
- Exploring strategies to engage and motivate millennials to participate in the political process.
- Understanding Millennial Apathy
- Investigating the reasons behind millennial disengagement with the political system and identifying potential solutions.
- Designing Political Initiatives
- Using design-thinking approaches to create innovative and impactful political initiatives that resonate with millennials.
Industries Being Reshaped
- Political Engagement
- Developing new methods and tools to increase millennial participation in elections and political processes.
- Education and Awareness
- Creating programs and campaigns to educate and raise awareness among millennials about the importance of voting and political engagement.
- Design and Marketing
- Leveraging design and marketing strategies to reach and connect with millennials, and inspire them to take action in the political sphere.
